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 The Clubhouse app is a social media platform that has been in existence since March 2020, as it was launched by entrepreneurs Paul Davidson and Rohan Seth in Silicon Valley, and in May of the same year the number of users reached 1,500 users, and of course its value did not exceed $ 100 million at the time. Now, thanks to Elon Musk's hosting of an  audio chat on the Clubhouse app with Robinhood CEO Vlad Tenif, the app has grown more popular, and the number of users on it has grown to one million users, it is worth noting that the conversation moved from Clubhouse to YouTube, due to its reaching the limit To the listeners.

This encouraged the owners of the Clubhouse application to add a number of new features, after the company received new funding since its launch, and it is now valued at one billion dollars, and is considered a startup from the category of "unicorn" companies such as AirBnb, Uber and SpaceX. During the last period, requests for membership in the platform continued, and the demand for membership increased, so that a market for them grew on platforms such as Reddit and eBay, and in China invitations are sold in the Idle Fish Market for second-hand goods on Alibaba.

What is the Clubhouse app?

The Clubhouse app is a social networking app based on voice chat only, where users can listen to conversations, interviews and discussions between famous people on various topics, just like listening to a podcast but with an extra layer of exclusivity. Because the application works with the invitation system only, and you cannot download it from the application store and create an account as you do with other voice chat, it can be likened to a private club, where you must be invited to join by an existing member within the application.

Clubhouse - why is Elon Musk using it?

From Elon Musk's point of view, the appeal of the Clubhouse app comes from its focus on one way of communication, which is voice and live broadcast, unlike all other social media platforms that rely on sound, image and video clips, which distracts the recipient, unlike the Clubhouse app, which allows discussion of one topic, Although the platform is still in the development stage, it has raised a lot of controversy, and until now it relies on members of technology celebrities in Silicon Valley, along with celebrities in art and media, and stars of some other professions, such as: law, the world of business, and creativity.

How do I join the Clubhouse app?

To join the platform there are two ways, the first way is to receive a personal invitation, when a person joins the application, he is automatically granted one invitation that he can send to another person using his phone number, and this means that members will send invitations to people who have a close relationship with them, such as family and friends And not just acquaintances, with the passage of time and joining more than one room the more invitations to host more will be gained.

The second method is to visit the Clubhouse website, to download the app from the App Store and reserve your username, and based on the number of your friends who are already using the app, they may receive a notification informing them that you have booked a username and downloaded the app, and then they get an option to direct you Even if they don't have an official invitation to send it.

Analysts expect the Clubhouse app not to be just a platform for individual users looking for advice or friendship, but rather "beyond words" as marketers and specialists in marketing products and brands are already thinking. And what may happen next, a brand may host some kind of conversation within the platform, by conducting discussions, contests or chatting with experts, but it is very likely that the platform will become a place for live shows, concerts, and even the home of something similar to the radio series that were prevalent in Mid-20th century, it was a popular favorite.

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