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What is Google AdSense?

Google AdSense is an advertising service provided by Google through which ads are displayed on different websites according to the content that the user searches for through the search engine, so that the owners of those websites get in return for the ads they publish on a financial return that represents part of the profits that Google gets In exchange for publishing these ads, it is worth noting that website owners can insert ads on their sites by pasting a script written in JavaScript.

How Google AdSense works ?

How Google AdSense works Google AdSense is designed to facilitate the achievement of advertising profits through websites without the need to make deals with private parties, when a user searches for any topic through Google by the user, a list of multiple search results appears on the search results screen, and these results are generated through an algorithm. Specifically, Google is based on providing results that are more relevant to the search topic conducted by the user, and in addition to that, Google provides through Google AdSense a set of ads similar to the user's search topic. Google AdSense is not limited to showing ads on those Google websites themselves; It allows other sites to integrate their ads with Google ads so that those ads appear anywhere on the global Internet, and the ads that are displayed on websites using Google AdSense are reviewed through several factors to filter those ads; This is to prevent inappropriate content or text from being displayed on these ads and to verify that they comply with ethical, professional and editorial standards.

Create an account in Google AdSense

Account creation requirements

Google AdSense allows content publishers across the Internet to profit by placing ads on their websites; So get the money by the owners of different products and services to meet the promotion of their products online, [5] To start using Google AdSense , you must create an account through this service provided by Google, but the account creation requires the existence of two basic conditions , namely:

- Have a Google Account, which is the regular Google account that is used to access other Google services; Gmail.

- A website for the user to be able to post ads on it.

Steps to create an account :

The following are the steps for creating a new Google AdSense account: 

- Go through one of the internet browsers to the website where you can create a new account via Google AdSense, and this page can be accessed by clicking on the following link:

Click here .

- Click on the "Sign up now" button. Enter the address (URL) of the website you want to use to add ads to it.

- Enter the user's email address .

- Determine if the user wants to be sent help from Google AdSense regarding ads on his site.

- Click on the Save and continue option.

- Log in to the user's Google account.

- Choose the country and territory the user is in. 

- Agree to the terms of use of Google AdSense.

- Click on the "Create account" option.

Types of ads in Google AdSense 

There are 3 types of ads that are displayed through Google AdSense, and they are as follows:

 - CPC: (Cost Per Click) They are the ads that are paid for when the user clicks on them only, and this type of ads is considered a common type used by Google AdSense.

- CPM: (Cost Per Mille); They are ads in which the site gets a certain amount of money for every thousand times the advertisement is seen by users, and this type of advertisement is paid whether the user clicks on the advertisement or not.

- The cost of the procedure: ( the Cost Per Action); They are the ads that are paid for when a user clicks on the advertisement and does a certain thing on it; Such as registration or subscription, and this type of ads is considered to be very expensive, because it provides direct benefit to the advertiser.

The content type of Google AdSense ads :

Google AdSense provides a set of types of content that can be published through its ads, and these types are as follows: 

-Text: Only text ads can be displayed; The color, size, and presentation of the text can be customized across the site.

-Images: Google AdSense allows displaying graphic ads that contain images that can be specified, and it is worth noting that ads that contain a mixture of text and images can be displayed together. 

-Multimedia: You can display ads that contain a variety of video, Flash, and HTML files.

-Video and Animation: Google AdSense ads can appear in the form of video or animation. 

-Google AdSense Search: Google AdSense can be used to include the Google search box within the user's website, so that when the user performs a search within the Google search box on the site; To display the search results page through the Google AdSense service that shows ads compatible with the site’s content.

Advantages of Google AdSense 

There are many advantages that the Google AdSense service enjoys , including the following: 

-Ease of use: Google AdSense does not require any deep knowledge of complex technical operations, as it can be learned in several minutes.

-The ability to manage ads: One of the advantages enjoyed by Google AdSense is the ease of managing the advertiser's ads across many different websites, and the process of managing ads via Google AdSense is an easy matter that does not require a long time and can be accomplished by anyone.

- Appropriate choice of ads: Google AdSense displays ads that are targeted, targeted, and relevant to the user. 

- Ease of registration: The registration process for Google AdSense is easy for all users. 

- Multiple advertising options: Google AdSense provides a variety of ad options that can be customized to suit the style and appearance of the site.

- Use it across multiple platforms: Google AdSense can be used to display ads on multiple platforms; Like YouTube , it is also possible, through this service, to display ads on mobile devices.